4 Ways Poor Customer Service Is Ruining Your Brand Identity

Your brand consists of more than your logo, color scheme, and brand standards: It also includes your business values, your company’s personality, and the way you treat your customers. This article describes four ways a customer service slip-up can destroy your carefully crafted brand identity. By recognizing the mistakes made by these well-known companies, you can empower yourself to protect your company’s livelihood and sustain your brand identity by preventing similar mishaps.


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